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景宁多肉植物网销创新意效率高

放大字体  缩小字体 发布日期:2016-09-09  来源:浙江在线  浏览次数:810150
   
              春夏之交的雨丝,浸润着景宁县深垟村一片状如莲花瓣的热土。80后的吴勇在1000多平米的智能温室大棚和5000多平米的连栋大棚基地里,开展着多肉培育计划。

农民信息网新玩家汇娱乐 www.fxnonstop.com   吴勇的多肉产业已在全省9个县(市、区)铺开,并形成了产业链,年销售额达280多万元。8年前,他接触到了这种起源于南美地区的植物,并开始试种。之后,他一边扩大生产,一边在多肉论坛上冒泡,为网友提供养护、防虫等知识,很快成了论坛里的“大V”,并拥有了一批忠实的多肉粉丝。吴勇说:“小小一盆多肉植物,不用过多的照顾就能旺盛生长,每到秋季,厚厚的叶子就会变成红、黄、紫等颜色,肉嘟嘟的小脸和迷你的身形受到众多养肉人的喜爱。”

新玩家汇娱乐  如今,越来越多与健康挂钩的花卉植物已成了市民选购的“热品”。吴勇的基地里现有400多个品种,共60多万盆奥利维亚、玛格丽特、蓝石莲等多肉植物。这些个头娇小的多肉植物,身价却不菲,少则几十元,多则上百元至上千元。今年7月份,合作社准备再试种“紫珍珠、露娜莲”等多肉植物。

  吴勇告诉我们,“多肉植物讲究的是萌态,萌态具体就是矮、肥、圆,也就是株型矮、叶型胖,整体形状看起来圆乎乎萌萌哒。要保持这种萌态,养料就要控制好,多施肥反而会产生不良影响。”

  雅景花木专业合作社以省农科院园艺所为技术依托,为多肉产业的发展注入更多的科技新玩家汇娱乐含量。2011年底,他投入资金200多万元建起了园艺设施,种植高山花卉“小多肉”。并把雅景花木专业合作社作为自己的多肉植物主产地,金华、温州、绍兴、杭州等地则是他的展销场地。

新玩家汇娱乐  5年来在多肉圈里摸爬滚打,他逐渐放弃了以博销量为主的纯网络销售,转而依托生产基地精耕中高端品种,开辟了电商与实体相结合、侧重消费体验的新型销售模式。吴勇告诉我们,“一般每盆20元以下的多肉植物通过电商销售,30元到100元之间的多肉植物,则多靠微信营销,100元及以上的一般在实体店销售。”

新玩家汇娱乐  近年来,他根据多肉市场的行情不断调整销售策略。有着多年网店营销经验的他,始终重视用户体验,几乎每个月都去分销店与多肉爱好者分享种养经验,并为一些中高端用户提供免费的保养服务。颜色艳丽、清新可爱的多肉植物,搭配上可爱的糖果、鲜花、外包装礼盒和“萌”态十足的小道具后,身价翻倍,价格一路走高,从几元到上万元不等。前来买多肉植物的客户络绎不绝,有当地的也有外地慕名而来的,有零售的“花友”也有批发的花老板,还有很多淘宝订花单。

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