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联想控投云农场 砍掉经销商让利给农民(图)

放大字体  缩小字体 发布日期:2015-03-20  浏览次数:860261
内容摘要:2015年3月19日,联想控股战略投资云农场签约仪式在山东济宁嘉祥县举行。联想控股高级副总裁陈绍鹏、云农场董事长王书平出席签约
       2015年3月19日,联想控股战略投资云农场签约仪式在山东济宁嘉祥县举行。联想控股高级副总裁陈绍鹏、云农场董事长王书平出席签约。这是联想控股打造“全新农民信息网产业生态圈”的又一重要布局——将云农场打造成网上农资商城平台。

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2014年,中国农产品新玩家汇娱乐和食品市场规模近10万亿,农资市场规模2.2万亿,是一个蕴藏着巨大商机的领域。农资电商正成为传统农资企业、电商平台企业纷纷抢占的蓝海。

云农场于2014年2月8日上线,运营方式主要是:

1)采用村站模式,贴地面发展用户,解决农民无上网习惯及对电商信任度低的难点;

2)以“便宜”和“保真”解决农民农资购买的痛点;

3)电商的预付模式解决传统农资流通的赊账问题;

新玩家汇娱乐4)通过与多家金融机构合作,向农户及村站提供低息贷款,解决资金难题;

5)通过“农技通”APP、测土配肥等多个项目,切实的为广大农民提供最及时的农技服务。

目前,云农场拥有数百家知名农资企业入驻,上千个农资品牌上线,拥有200多家县级服务中心,16000多个村级站点,市场覆盖了山东、江苏、河南新玩家汇娱乐等十几个省份,上线不到一年,登记注册的用户数量就超过百万。

以村站站长为信任突破口切入农资

新玩家汇娱乐针对小户,云农场会在相对比较热闹的村中心做村站,这最基本前提条件是此人必须要会上网帮大家注册、买卖;针对大户,他们会建立测土配肥站,帮他们去测土后根据来定制化肥。这些个站长一定是当地人,并且相对与本村村民关系好的商家或者是个人作为站长(解决了信任的问题)。他的利益是从站点登记会员的肥料成交中提点,叫“服务费”,也就是化肥卖得越多,站长的收益越高。

新玩家汇娱乐图片中这姑娘就是嘉祥县张振云农场服务站的站长,本来是做饲料的,因行情不好而做云农场

站长这个办法还是蛮接地气的

新玩家汇娱乐一个称呼为“站长”,这是很有荣誉感的事情,农民非常乐意在闲暇时间去做这个事情(化肥使用时间相对集中和固定,比较好把控自己时间);这些站长和当地化肥经销商做竞争时,为了招揽“会员”,本来测土需要的费用就当做增值服务送给大农户,分文不取,也有拿出自己车子来运肥料的,这种增值的服务对当地化肥的经销商来说是不小的冲击;根本也解决了一些农民触网不会上网买肥料痛点,站长作为一个“代购员”的角色,会员登记信息还是农民自己。

自家的车作为云农场的会员的增值配送服务

服务点不仅是自提点,还是库房

很多农民通过网上下单,因为物流成本高不可能直接送到家里,那么村站就作为一个自提点。在山东的农民信息网新玩家汇娱乐,基本上大家都会有这样的电动车,用于接孩子上下学,如果运肥料,基本上3、5袋没什么大问题。但是如果量大,就会由云农场直接送到地头。

一个站点一年基本上能够有6-700吨的销量。站点还会有一个重要的作用就是帮农民囤货。比如家里有个孩子不方便将肥料放在自己房中,每次三五袋买又太麻烦,就可以网上付款后,通过自己需要来提货。

砍掉经销商,让利给农民

新玩家汇娱乐当然光靠村站站点是不够的。云农场通过厂家直供,砍去了经销商的中间环节,将价格降到最低?;旧弦淮誓芄槐阋说?0—20元,这对农民是不小的诱惑。加之这其中降低了假化肥的风险。

新玩家汇娱乐签约仪式上,云农场还正式对外发布了“云农助梦,收入倍增”计划,将通过整合旗下农资电商——“云农场”平台、农产品电商——“丰收汇”平台、农村物流——“乡间货的”、技术服务——“农技通”、测土配肥项目、农村金融小额贷款等多产业平台,实现农村全产业链的繁荣富足。

这样看来,农资电商可不是个孤立的事物,还结合了村站服务、农技、金融、物流等等的一个系统。通过这个系统整个来看联想的布局,你不觉得和阿里巴巴的农村战略很像吗?工业品下乡、农产品进城、农资销售……大佬斗法,农资经销商可真的要惨了!

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